By the dawn of the twenty-first century, some said that the age of politics and religion was dead, and the age of science and spirituality had arrived. This may or may not have been true, but one thing is certain: the oafish, macho caveman who had been lumbering around the planet looking for a woman to club on the head had been banished to the hinterlands forever. The new breed of man is one of style, sophistication and self awareness. He is just as strong and confident as his predecessor, but far more diverse in his interests, his tastes, and most importantly, his self-perception. This book explores this social phenomenon in Mexico.