Claves De La Campaña Electoral 1989

Resumen del Libro

Argentine electoral compaigning seldom uses television debates, telephone banks, or mass mailings. But radio and television ads are heavily used, as are opinion surveys. Carlos Menem was very effective with his automobile caravan, the Menemovil, which brought him into direct contact with the voters. Interesting look at Argentine campaign styles and techniques of image-building. –Handbook of Latin American Studies, v. 57.